TEDxPSU
Conference identity for TEDxPSU’s 2024 conference, “On the Horizon”Created alongside Penn State team members
What is TEDxPSU?
TEDxPSU is Penn State University's annual, student-led TEDx conference. Since its inception in 2010, it has united thousands of forward-thinking individuals from both the Penn State community and beyond. The 2024 conference, titled "On the Horizon," explored the challenges of the future, from socio-political polarization to the rise of artificial intelligence.
The Task
Our goal was to craft a cohesive and inspiring brand experience that resonated with TEDx’s mission of "ideas worth spreading." From concept development to final execution, I was a part of the creation of all event collateral, including stage design, promotional materials, and digital assets.
Crafting the Identity?
The conference identity combines data visualization elements with the warm colors of a sunrise, symbolizing the convergence of diverse, data-driven, and innovative ideas. The 2024 conference sought to inspire, engage, and ignite meaningful conversations that lay the foundation for a collaborative and promising future.
Credits
Co-Designer: Dustin Sites & Carson Schultz
Co-Designer: Dustin Sites & Carson Schultz