SpartanNash
ESG report for grocery store distributorcreated alongside team members during ICR internship
![](https://freight.cargo.site/t/original/i/fe2acaad1635ea10ffd314ba76c01dcaa8d9252f79bee56d49b841d074c74d66/Cover.png)
![](https://freight.cargo.site/t/original/i/4f46381cbf27b58b07783fac065162ac03140661edb43b835c068c377527e8cb/First-Mockups.png)
![](https://freight.cargo.site/t/original/i/e80c8cf544e08e0504a20803d9a815cafa1d8240429081f8ee844f3cc31fbf15/Third-Mockups.png)
![](https://freight.cargo.site/t/original/i/92883e797a8c81bc8aa06553de186e2421e7f8168dc2e461dacfc84e3cbb7cc0/Second-Mockups.png)
The Task
I was asked to come up with a vertical concept idea for SpartanNash’s annual Environmental, Social and Governance report. The ESG report would exist digitally so I made sure to add a navigation system on the bottom to help users find information throughout the document.
![](https://freight.cargo.site/t/original/i/e296e0e015c9f1395d4e311b27bdb4447f7fee50d1b9093bfeb2f5b486b7e8cf/D8E74B7B-7D69-40EF-B7BD-6743BDB02681.jpg)
Following The Brand
I was given SpartanNash’s brand guidelines and elements to help me ideate and build my concept. I used the circular elements throughout to represent the immense amount of data SpartanNash had collected over the year that they would be showcasing in their ESG report. I also utilized the text banners in hopes of catching the reader's attention and to signify the start of a new section of information.
![](https://freight.cargo.site/t/original/i/889b85120b6c2e76aa9d89059c5faa2801d55b67befa05a60ce395c84ec76f1e/2023-SN-Visual-Brand-Guidelines-dragged.png)
SpartanNash
ESG report for grocery store distributorcreated alongside team members
during ICR internship
![](https://freight.cargo.site/t/original/i/fe2acaad1635ea10ffd314ba76c01dcaa8d9252f79bee56d49b841d074c74d66/Cover.png)
![](https://freight.cargo.site/t/original/i/4f46381cbf27b58b07783fac065162ac03140661edb43b835c068c377527e8cb/First-Mockups.png)
![](https://freight.cargo.site/t/original/i/e80c8cf544e08e0504a20803d9a815cafa1d8240429081f8ee844f3cc31fbf15/Third-Mockups.png)
![](https://freight.cargo.site/t/original/i/92883e797a8c81bc8aa06553de186e2421e7f8168dc2e461dacfc84e3cbb7cc0/Second-Mockups.png)
The Task
I was asked to come up with a vertical concept idea for SpartanNash’s annual Environmental, Social and Governance report. The ESG report would exist digitally so I made sure to add a navigation system on the bottom to help users find information throughout the document.
![](https://freight.cargo.site/t/original/i/e296e0e015c9f1395d4e311b27bdb4447f7fee50d1b9093bfeb2f5b486b7e8cf/D8E74B7B-7D69-40EF-B7BD-6743BDB02681.jpg)
Following The Brand
I was given SpartanNash’s brand guidelines and elements to help me ideate and build my concept. I used the circular elements throughout to represent the immense amount of data SpartanNash had collected over the year that they would be showcasing in their ESG report. I also utilized the text banners in hopes of catching the reader's attention and to signify the start of a new section of information.
![](https://freight.cargo.site/t/original/i/889b85120b6c2e76aa9d89059c5faa2801d55b67befa05a60ce395c84ec76f1e/2023-SN-Visual-Brand-Guidelines-dragged.png)