What’s Dozy

Dozy is a sleep guidance app designed for new and expecting mothers, helping them track and visualize sleep patterns while offering personalized insights to improve their well-being and that of their babies. Alongside the app, Dozy is complemented by a social campaign and physical resources, creating a holistic approach to better sleep and healthier lifestyles.

Inside the Sleep Kit

Each Dozy Sleep Kit is carefully designed to enhance sleep for both new mothers and their babies. The kit includes a selection of soothing products:

• Cooling Blanket: Say goodbye to heat flashes and hello to cool, comfy sleep.
• Baby Swaddle: A cozy hug that helps your baby sleep soundly.
• Baby Monitor Camera: Pairs with the Dozy app to keep an eye on your little one – from anywhere, anytime.
• Essential Oils: Three soothing oils to help with stretch marks, sleep, and morning sickness.
• Diffuser: Fill the room with calming scents for the perfect sleep environment.

Social Media Promotion

User Scenario

At 28, Christina loves her newborn, but the demands of motherhood have left her drained and overhelmed.

Sleepless nights have her at her breaking point. She’s determined to be a great mom - but she needs help!

Desperate for answers, Christina joins a Facebook group for new moms and ask for sleep tips.

A mom recommends Dozy for balancing sleep and motherhood. Intrigued, Christina checks it out.

Christina downloads Dozy and is on her way to better sleep and a happier, more balanced motherhood!

Creating the Box

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