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Cúrate


transporting people to Spain through packaging and flavor
created alongside team members during ICR internship


What’s Cúrate

Cúrate is a guided journey into the culinary treasure of Spain. It’s a collection of restaurants, online marketplace, wine club, and culinary journeys.

The Goal

I was tasked to establish a look and feel for Cúrate branded products by designing labels and butcher paper for their award winning charcuterie line.


Beginning Ideation

I did a lot of research of the brand and fell in love with how committed they were to bringing Spain into their foods and products. I came up with the idea of using real passport stamps from different areas of Spain scattered across the butcher paper. I also mimic that stamp style for the product names and features. While the traditional fonts and grainy overlaid filter make the label appear more authentic, the modern color blocking maintains a sense of refinement and quality.










Cúrate

transporting people to Spain through packaging and flavor created alongside team members
during ICR internship

What’s Cúrate

Cúrate is a guided journey into the culinary treasure of Spain. It’s a collection of restaurants, online marketplace, wine club, and culinary journeys.

The Goal

I was tasked to establish a look and feel for Cúrate branded products by designing labels and butcher paper for their award-winning charcuterie line.

Beginning Ideation

I did a lot of research on the brand and fell in love with how committed they were to bringing Spain into their foods and products. I came up with the idea of using real passport stamps from different areas of Spain scattered across the butcher paper. I also mimicked that stamp style for the product names and features. While the traditional fonts and grainy overlaid filter make the label appear more authentic, the modern color blocking maintains a sense of refinement and quality.
© 2024 Sara Meola
saragmeola@gmail.com