Cúrate
Transporting people to Spain through packaging and flavorCreated alongside team members during ICR internship
What’s Cúrate
Cúrate is a collection of brands that bring the flavors and traditions of Spain to life. From the acclaimed restaurant in Asheville to an online marketplace, wine club, and curated culinary experiences, Cúrate offers a taste of Spain at home and abroad.
The Task
I was tasked with establishing labels and butcher paper for Cúrate’s award-winning Charcuterie Collection. The goal was to capture the authenticity and quality of Cúrate’s Spanish-inspired offerings, while also enhancing the overall packaging experience.
Design Evolution
Inspired by Cúrate’s dedication to authentic Spanish flavors, I incorporated passport stamp imagery to evoke a sense of culinary discovery. These stamps appear across the butcher paper, while the labels feature a similar style, blending traditional fonts with modern color blocking to reflect both authenticity and refinement. This process included mood boards, multiple design concepts, and iterations, all of which contributed to the final design of the Charcuterie Collection.
