I AM WEED
Tripping on playful and wild tunesPublished in AIGA’s “Locally Sourced,” 2022
The Vinyl
“I AM WEED” is a branding project for pop-punk artist Machine Gun Kelly (MGK), designed to showcase his wild, playful spirit in a fresh, unique way. Featuring a selection of his most rebellious tracks, this hand-crafted, analog album captures the raw energy of MGK, with every detail meticulously made to reflect his chaotic, fun vibe.
Behind the Idea
MGK embodies a playful, rebellious spirit, with a youthful side that’s always present. To capture this, I used magnetic letters and toy trucks to symbolize his inner child. To contrast with this youthful energy, I incorporated one of his signature elements—weed—by filling the trucks with various cooking spices, blending his past and present in a fun, unexpected way.
Process & Ideation
