GoGo squeeZ
the classic kids brand has grown up
Project Goals
Prompted to create a three-part, photographic social media campaign that utilized clever wordplay to sell a product or promote a company. The goal was to define a specific target demographic that the company isn’t already focusing on and gear all design choices toward them.What’s GoGo squeeZ
GoGo squeeZ products are portable, mess-free pouches designed for children that are packed with fruit puree and/or milk. The company currently has two target audiences one being children and the other being adults who would ultimately be buying the product.
New Target Audience
I took a giant leap with this project by defining the new target audience as people who wanted a quick little snack after some sexual endeavors. You can work up quite an appetite so might as well have an easy, mess-free, GoGo squeeZ in bed!
Sketches → Finals
You can see where the original idea got transformed into the final product. I wanted to play upon the corny sexual phases used during sexual activities so I incorporated some of those into my designs. Some problem-solving did occur while working on the project so minor changes were made from the original sketches. Also, I am not good at sketching, so enjoy these crazy drawings!
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Build, Shoot, Voilá!
Credits
Model: Morgan Miller & Peyton Harris
Model: Morgan Miller & Peyton Harris